April 6, 2007
	Make Your Website POP! - new resource for      YOU!   Create a POP!-ing MEDIA page   What the heck is ... a Meetup?   Spring Fling Website BLOWOUT!

Hello!

It's a great Good Friday, and it's also the Cleveland Indians season opener! Go Tribe!

Today I wanted to share some POP!

No, not the carbonated beverage we Ohioans refer to. (Soda or Coke for the rest of the world) I mean POP! that makes you say, oh WOW! cool!

Also, I wanted to let you know about a cool feature I added to my website called Appointment Quest to schedule FREE 15 minute consultations.

Several clients have taken advantage of this and LOVE IT because we don't play phone or email tag. I've totally nipped that time sucker in the bud! You simply click the schedule an appointment link on my homepage and select a time that suits you from the calendar. No trying to figure out what to say in an email or quickly organizing your thoughts for a voicemail message. It's quick and painless - try it!

Make Your Website POP!

Over the past few months I've made several recommendations to clients to read the book "POP! How to Stand Out In Any Crowd" by Sam Horn. Let me share an extraordinary break through a subscriber had the other day.

Mary Q. Contrary said:

"I got a copy of POP! (thank you for that recommendation - I'd not heard of Sam Horn) as I'm struggling with the name of my business - really with branding my business. Right now, "Group Performance" is either a brilliant name or a meaningless one - hard for me to say!" Mary continued... " I do much more than take my corporate client's meetings from coma-inducing snore-fests to energized action-producing events - I teach them and their groups how to stay in the high-performance groove."

Mary is such a fun loving kinda gal.

I picked up on the last three words "high performance groove" and checked for domain availability.  HighPerformanceGroove.com is available.  So is PeakPerformanceGroove.com (I already secured them in case Mary chooses to be groovy)

Why did I check these?  B-e-e-e-e-cause … Group Performance is boring.  Sounds like you’re sitting in an office building at the mercy of a bunch of stuffy HR folks with blue hair, suit and panty-hose, over analyzing performance evaluations for some jacked-up corporation.  Ick! yeck! Phlewy! Sorry if that sounds offensive – but that’s just my FIRST impression.  Of which, counts for a lot.  (first impressions, that is)

HOWEVER!

High Performance Groove or Peak Performance Groove sounds way more intriguing, PLUS you can do a heck’uva lot more in your branding arsenal with the word “groove.”

• How We Groove
• Who We Groove With
• Why Your Employees Should Groove
• Groovy events, services, coaching programs
• Become a Certifed Groove Leader
• Movin’ & Groovin’ Newsletter
• Get Groovin’, and Stop Shmoozin'
• The Groove Philosophy
• 7 Habits of Really Groovy Leaders
• Why Great Leaders Groove
• Get it, Got it, Groove!

Participants would also be more interested in working with an individual from “that groovy company”… and just think of the office toys you could brand groovy as give aways.  Shucks, you could even wear a tie-die suit if ya wanted to! Tres' Groo-vay!

Just a few more thoughts… Microsoft has a new office product for 2007 called Groove for collaborating work groups, hmm …

Plus what do you think of when somebody even says the word groove?  I instantly want to chair dance.  Grooving is good… people like it, it makes them FEEL good.   Wasn’t there a movie titled, “How Stella Got Her Groove?”

Anyway... Mary liked the direction this was taking, although somehow combining the words groove and performance made her think of a personal lubricant. (That never even crossed my mind, but as they say... sox sells!)

So, consider this while I dance and get groovy around my office... (my web cam is turned OFF! ha!)

  "Are you one-of-a-kind, or one-of-many? 
When you're one of a kind, there is no competition."
  - Sam Horn, POP! Stand Out in Any Crowd

People often struggle with what to put in the MEDIA section of their website. Here's an extraordinary example clipped straight from Sam's site: (be sure to click through to the media page)

What The Heck is a "Meetup?"

A long time ago, in a land far, far away... (actually clear back in 2002) a small start up created a new Web site called "Meetup" (www.meetup.com) that has a simple goal: It wants to help people with the same interests use the Internet to meet in person.

Cool, eh? Some Meetup's include these popular interests.

I see this as an excellent marketing tool. Not only to meet new interesting people - but to hook up with people who may need your services or can give referrals as well... Ta-dah! You're so brilliant - you thought of that already didn't you?

I even started my own little Meetup... it's the Entrepreneur's Inner Circle of Mansfield.

Had my first meeting earlier this week... just 4 people showed up, but that's no big deal. The largest Meetups are in New York City and one group that only started with 4 people, now has over 3,200 members! Yi, Yi, Yi! You'd need to hire an event planner!

So, step up! Get out from behind your computer! Start a Meetup in YOUR city-suburb-hollar-cave-island or planet today!

Spring Fling Web Site Blow Out!
Prices ABSOLUTELY, POSITIVELY go UP May 1st

My business coach and I just completed our 1st quarter review. So far 2007 has been a fabuous year and I'm right on target. Woohoo!

One of the most successful attributes has been my updated website. It works FOR me more than ever before. Your website is the most powerful strategy you can use online to build a list of prospects to market to over and over again!

I'm know you want to get as much bang for your buck and If you haven't made the committment to create or update your website yet, NOW is the time.

Why? As of May 1st, 2007, we're raising our rates 25% across the board.

You see, my "No-Payne, No-Gain! Web Development Coaching" program has gotten such rave reviews and powerful results for my clients, that I'm way overdue to raise my fees to better reflect its value.

So, to be fair, I wanted to let YOU know before the increase. Get started NOW and avoid paying more later! Schedule an appointment Today!

Much love & success! (and all other groovy things)

Donna Payne, "The Web Goddess," creator of the money- and time-Saving "QuickStart Web Workbook."

P.S. Do YOU have a favorite marketing or web site tip or blunder? Please share it!
I'd love to know if you have had success that's changed your practice for the better. Please email it to Donna@thewebcoach.net, subject line: "marketing success."

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

Donna Payne is the creator of the money-and- time-saving "QuickStart Web Workbook." To learn time- and money-saving techniques that everyone should know when working with a web designer, download your free copy today at http://thewebcoach.net.

©2007 Donna Payne

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