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Today the kids are back in school after two weeks of pure madness! I survived "Guitar Hero 3", "Wii sports", and endless sleepovers rivaling a frat party for 13 year olds!

Now during all this madness my lovely project manager Kym, Joe "the programmer", and I were able to put the final details together for our 2008 web site promotions. (more on those later)

Did you get to take a break? I hope so. It does our heart, mind and soul good to check out for awhile... even if it is to just crash a slumber party or play Wii bowling!

Donna Payne, "The Web Goddess," creator of the money- and time-Saving "QuickStart Web Workbook."

PS. Did you catch the Celebrity Apprentice last Thursday? It's my secret indulgence! My money is on Gene Simmons - "I need you to get on your plane, fly into New York and buy a $5000 hot dog." As funny as that statement sounds it makes you wonder: what could YOU accomplish if you pooled your resources and asked the impossible?

We are holding TWO January Get Clients NOW! seminars. One beginning THURSDAY MORNING, JAN 10th and the other TUESDAY EVENING, JAN 15th

What The !@#$ is a... Single Point of Entry?

When you were a kid (for me that was last week) and you played board games, do you remember they always had a "GO" or "start here"? ie. Monopoly, CandyLand, etc.

You knew exactly what to do, "start here", roll the dice and move. Your business operates very much the same way although you may not realize it.

Imagine your business spread out like a game board complete with players, products, money, and dice. Now invite your customers over to play. You all sit down, figure out who gets to be the shoe, thimble, dog and race car. Then what happens? Where does everyone start? How do they play the game?

Here's a great example:

Dan Kennedy, Magnetic Marketer Extraordinaire. Did'ja ever notice his "Most Incredible Free Gift Ever" that he gives away to EVERYONE? ($700-some dollars worth of valuable information - yours for the taking and a 90 trial to his amazing newsletter) The offer is so irresistible no one thinks about not taking it. And therein lies the secret and holy grail of marketing. The secret is his "single point of entry", aka. the "most incredible free gift ever. " You see, once you're into his lair of products and services you are completely and helplessly HOOKED! It's almost like a shot gun blast catapulting you into Dan's Land. You WANT to learn more, you WANT to purchase everything he offers... all because he strategically lured you in with his free gift. (and because his material is just that !@#$ good!)

When we study marketing we're traditionally taught about the "marketing funnel." The mouth of the funnel usually has several inexpensive products and services you offer. The narrower the funnel becomes the more expensive the products become. The idea is to get everyone flowing down through the funnel.

The "Single point of entry" approach is simply the opposite. Begin wooing your market with one single item - one place to start. An item so exciting and valuable the prospect is clawing at the door trying to get in and see what else you've got. (Reminds me of waiting in line to purchase a Wii before Christmas!)

Does that make sense? A single, simple, VALUABLE piece of information to lure prospects into your business. One starting point. No question, no doubt, and easy to "give out."

Another example:

GOOGLE! When I'm doing research. I position my hands over the keyboard... pause for a moment and think of relevant keywords for my search. My starting point is always the same: I key - google.com, there's no frilly foo-foo's or fluff on the Google home page... just a simple text field to enter my keywords.

Action Step:

What/where is YOUR single point of entry?
Is it a no-brainer that is perfectly tailored to your prospective market?
An easy "hand-out" to give to EVERYBODY?

It doesn't have to be highly complex or profound - just do it!

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it:

Donna Payne is the creator of the money-and- time-saving "QuickStart Web Workbook." To learn time- and money-saving techniques that everyone should know when working with a web designer, download your free copy today at http://thewebcoach.net.

Joe The Programmer's "Coming Out Sale"
Our mythical, magical programmer is ready to "come out" and serve you up with the latest website components, modules, and features with "room to grow" at an unbeatable price!

One of the most successful tools your business can have is a website that works FOR you and GROWS with your business. Your website is the most powerful strategy you can use online to build a list of prospects to market to over and over again!

Often folks start out with a "starter" website only to figure out a few months later that they didn't plan for growth. Joe has decided it's time to come out from behind his computer and develop a website solution for first-time website owners so they can PLAN AHEAD and SAVE MONEY!

Joe knows you want to get as much bang for your buck and If you haven't made the commitment to create or update your stale website yet, NOW is the time. He has created a unique Content Management Sytem (CMS) that allows YOU the website owner, the ability to manage and update your own content ANYTIME YOU CHOOSE!

The list goes on... but I think you get the idea. Get started NOW and avoid paying more later! Schedule an appointment Today!