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What is SoLoMo aka Social Local Mobile Marketing?

Image courtesy of Douglas Wray via Instagram

WARNING: the following information may increase the risk of getting customers without having to sell them. What is SoLoMo Marketing? Why do I need it?  And, how does it work for my business? In a nutshell: It’s helping local businesses increase current customer value, AND get new customers by putting their compelling messages where consumers [...]

Bad QR codes Cause My Hair to Catch Fire

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EDITORS NOTE: I’m not out to crucify anyone – I just want you, the marketer, to be aware and NOT make the same mistake.   May I have your attention! People. Please! I beg you. Test your QR codes before applying them to your marketing materials. (Don’t be lazy, your customers will think you’re half-crocked, [...]

Global Billboard: Roof Top QR Codes Readable From Space!

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Wow! Somebody is really thinking GLOBAL!  I’m talking about enormous QR codes that are being placed on roof tops so that they show up on Google Earth. It all begins with a “Space Accessible Profile”, which is how your location looks on surveillance equipment used by Google Earth, Bing, etc.  Anyone, anywhere, in the world can [...]

What Is A QR Code And How Do I Use It?

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You may have noticed strange looking squares on signs, magazines, billboards, webpages, and more commonly, store shelves. These squares are QR codes. QR (Quick Response) codes are kind of like a barcode, similar to what you see on every day products. Many QR codes have URLs and other hidden information that can be very helpful to research [...]