Your Training and Marketing Partner

K.I.S.S. – Keep it simple stupid!

Ok, so I’m going to say this OUTLOUD. Not only does this stop sign simply state the obvious – we also need our websites to do the same. My outloud point is: keep it simple, don’t muck up a good thing with a lot of unnecessary schtuff… watch this vid for a fine demonstration. http://view.break.com/542649 [...]

7 Critical Website Elements for Solopreneurs and Fortune 500 Companies for 2009

What is the one action you want your visitor to take? This is how to ensure success: Ask them to _____. Tell them how to _____. Show them how to _____. Free irresistible offer. 90% of most visitors don’t buy the first time, so you MUST capture their email address at the very least. Read [...]

The Power of FREE

You could argue that free is bad: That free gives no value. That free wastes people’s time. That free is setting your business up for failure. Or you could argue that free is good: That free DOES give value. That free captures attention. That free brings customers into your sales funnel. I’m gonna go with [...]