I found this great post by @chrisbrogan’s blog. He always has awesome resources, here’s a snipet:
- Brevity rules. Can you say it briefly?
- Start at the main point, then work the story up. (Make the main point in the first paragraph.)
- Use small words. You don’t have to impress people. You have to be clear.
- Analogies help people understand things better.
- So do stories.
- You don’t have to write complete sentences, even though your teacher taught you to do that. But treat it sparingly. Like this. Like a condiment.
- Keep paragraphs small, if possible. We balk at large blocks of text.
- Make your point from the reader’s side of the fence. Who is your audience?
- Depending on how you write, go back and see if you can cut out more. Reduce. Reduce. Reduce.
- Use the word you’re thinking about, not a fancier, or more polite word.
Read the full blog post by Chris Brogan