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What does this mean?

This means that instead of trying to create products/services for everyone – pay attention to the 20% that ARE buying from you.  What else do they want/need? What can you do to make life easier for them?

Another question: How are you following up with your prospects? Are you doing it on a regular basis? Are you feeding your 20% a diet rich with valuable tips?


You know I’m a web development and marketing coach, so a service such as Constant Contact only makes sense as a valuable tool for my subscribers.  Clients can send their own email marketing messages for a few dollars a month as opposed to paying ME a *hefty fee* to produce it for them.

(For more info, Sign up for a FREE 60-Day Trial of Constant Contact. No risk. No obligation. No credit card.)

This isn’t a sales letter for Constant Contact.  Matter of fact, I’ve used for over 5 years.  I only recently re-visited Constant Contact and realized how much they’ve improved since I used them 10 years ago. Therefore, I’m telling my subscribers because I want to save you time and money.

Imagine how much more productive you can be by using Constant Contact instead of relying on a web designer or VA or produce your messages? You can communicate faster and freely with your prospects  Constant Contact has ready-made constant_contacttemplates so you can e-mail your own:

  1. newsletter
  2. promotions
  3. events and invitations
  4. letters
  5. press announcements
  6. cards
  7. all without custom programming or design, and you can do it yourself!

Feeding your subscribers valuable information, and empowering them, positions YOU as the go-to expert.  IF you want to be known as an expert in your field.

To learn more about Constant Contact, sign up a 2-part overview and learn how to send your very first mailing. May 12 we’ll cover, setting up your account, creating lists, site visitor sign-up forms and setting up your first email.  Then next, week May 19th, we check out sample emails and hit the “send button”!

ps. Members of The Web Coach Tips get *FREE* access to bi-monthly teleclasses like this one.  The $10 *lifetime* introductory membership expires 5/31.

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