What does this mean?
This means that instead of trying to create products/services for everyone – pay attention to the 20% that ARE buying from you. What else do they want/need? What can you do to make life easier for them?
Another question: How are you following up with your prospects? Are you doing it on a regular basis? Are you feeding your 20% a diet rich with valuable tips?
Example:
You know I’m a web development and marketing coach, so a service such as Constant Contact only makes sense as a valuable tool for my subscribers. Clients can send their own email marketing messages for a few dollars a month as opposed to paying ME a *hefty fee* to produce it for them.
(For more info, Sign up for a FREE 60-Day Trial of Constant Contact. No risk. No obligation. No credit card.)
This isn’t a sales letter for Constant Contact. Matter of fact, I’ve used Campaigner.com for over 5 years. I only recently re-visited Constant Contact and realized how much they’ve improved since I used them 10 years ago. Therefore, I’m telling my subscribers because I want to save you time and money.
Imagine how much more productive you can be by using Constant Contact instead of relying on a web designer or VA or produce your messages? You can communicate faster and freely with your prospects Constant Contact has ready-made 
templates so you can e-mail your own:
- newsletter
- promotions
- events and invitations
- letters
- press announcements
- cards
- all without custom programming or design, and you can do it yourself!
Feeding your subscribers valuable information, and empowering them, positions YOU as the go-to expert. IF you want to be known as an expert in your field.
To learn more about Constant Contact, sign up a 2-part overview and learn how to send your very first mailing. May 12 we’ll cover, setting up your account, creating lists, site visitor sign-up forms and setting up your first email. Then next, week May 19th, we check out sample emails and hit the “send button”!
ps. Members of The Web Coach Tips get *FREE* access to bi-monthly teleclasses like this one. The $10 *lifetime* introductory membership expires 5/31.
Be EMPOWERED! Share the love.