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iStock_000007102572XSmallWebsite needs change over the years.  In order to succeed and stay up-to-date with trends, you’ll want to read and implement these 7 powerful success tips for your website in 2010 .

  1. Your copy is most important. I imagine this will never change – it’s definitely worth your time to learn how to write your own persuasive and powerful sales copy or hire a copywriter. Take a look at two greats like: Dan Kennedy and David Ogilvy. Both are accomplished authors – go buy their stuff and absorb it all.
  2. Ease of use – for heavens sake, don’t make me think! I don’t want to guess or look very hard for information on your website. If you don’t understand what I mean, go read “Don’t Make Me Think” by Steve Krug. Take notes.
  3. Your social media contact info – Yes, I’m going to stalk you. Of course your website positions you as an upstanding person, but I want to know the *REAL* you. How do you interact with friends and customers? What do people post on your Facebook wall?
  4. Testimonials – candid, unrehearsed and off-the-cuff testimonials can only build your credibility. When you do good work – get a testy!
  5. Single point-of-entry – make it easy to do business with you. One simple way to be introduced to your world of products and services is thru a single point-of-entry. Woo me, seduce me, and make me fall in love and spend my money!
  6. Are you a Go-giver? Nothing is more attractive or sexy than a person who gives freely and unconditionally. Yeah, really. Have you read “The Go-Giver?” by Bob Burg and John David Mann?
  7. BLOG – I want to know how you think. If you’re not blogging by now – get started. I want to do business with a person of character and integrity. Your blog can tell me exactly what kind of person you are.

What are Your thoughts?

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