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A website can just be a digital piece of real estate unless you use this one tactic that will serve as the foundation of your website.  Google loves websites like this and your competitors will have one heluva time trying to compete.

The bottom line is that blogging is like sex.  You can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both the blogger and their readers.”

–Kevin Anderson, Freelance Journalist & Former BLOGS Editor for the Guardian

Powerful quote wouldn’t you say? Yes. Very much so.

This comes back to one of the most effective activities you can do for your business – writing.  And, I’m not talking about writing a thesis. I mean a heart-felt 400 to 500 word article about what you know.

Fact: Blogs keep growing in volume and VALUE.

Writing articles/blog posts can only increase your status as an expert in your field.  Just ask Jeff Herring, known as “The Article Marketing Guy.”

Jeff sez:

Article Marketing provides the 5 components your need for online success no matter your niche. Article Marketing is your vehicle for Content CreationOnline VisibilityTraffic Generation, List Building, and Product Creation. With Article Marketing you can master all 5 of these components faster, easier and with less overall human effort.

Hey! less effort – I like that! 🙂

Some people freeze up at the thought of writing.  They think they’ll be penalized by the grammar police.  What really matters is getting your ideas down on paper/word document.  Let me give you some numbers to help you get over the fear.

Fact: Writing articles about what you know and posting them on your blog can increase your site visitors by 55%. *

Companies who blog generate 67% more leads per month than those who do not.**

Companies who have greater than 51 articles, create 77% more monthly leads.**

Blogging frequency has a direct and SIGNIFICANT impact on lead generation.**

Fact: Bloggers are “Morning People”

79% of blog readers read in the morning as opposed to 64% at noon, 51% in the evening, and 40% at night.***

Blog reading peaks around 10am, and LINK sharing around 7am.  Comments peak at 8am.***

One of the greatest writers on earth is Dan Kennedy.  Dan usually begins writing around 5am because that is when he has chosen to block out time to write.  Ideas floating around his head or not.  Sick, sleepy or sluggish. It doesn’t matter – he makes no excuses.

Bottom line: commit to writing, blog early and often.


*Source: Hubspot, 2010**Source: Hubspot,  State of Inbound Marketing and Lead Generation Report, 2010***Source: The Science of Blogging 2010

Now It’s YOUR Turn! What are your thoughts? Post below, I’d love to know what you think!

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