Monday June 12th, 2006
Hey All, I had to share this. Yeah, my reaction my be extreme; but this kind of stupidity really irked me a LOT!
I was driving home last Friday and out of the corner of my eye, I saw this sign that said “My boss told me to change this sign so I did.”
At first it was sort of cute. Then my marketing intuition kicked in and I was mortified! So much so that I thought about that stupid sign ALL weekend.
So here I am—Monday morning—stuck with this topic to write about: “What kind of first impression does your business make?” –or- “What your road side sign says about your business”.
Most of us are visual learners, so I grabbed my camera, hopped in my truck, and drove to town. Surely by now that idiot’s sign would be changed, or so I would hope!
Well, as fate would have it, it wasn’t – so I snapped a picture to record this blunder for all eternity.
Now, what does this really tell us? I formed 3 insightful opinions about this business just from their sign.
- You lack creativity.
- Your team’s irresponsible behavior and judgment is way out of synch.
- You don’t take your marketing very seriously.
- And a bonus: If I was The Donald—you’d be fired!
This particular businesses market dominates a 50-mile radius for fireplace inserts and wood-burners in North Central Ohio. So they’re somewhat successful by default. However, you can certainly bet this gal WON’T be shelling out $3500 quoted for a new insert to me a few weeks ago. I’d rather buy online, and install it myself as to fork over an extra two-grand to these nit-wits!