“Content builds relationships. Relationships are built on trust. Trust drives revenue.” —Andrew Davis

“Content marketing” is a powerful way to

• reach new customers,
• build relationships and nurture existing ones, and
• grow your business.

But it can also be time-consuming and expensive. That’s where outsourcing comes in!  And, you CAN have the luxury of an Ohio-born American writer.  Otherwise, known as a state-side, on-shore, or local content writer.

When you outsource content writing, you can save time and money while giving access to a team of experienced writers and editors who can help you create content that will engage your audience and achieve your business goals.

Below are just some of the advantages of outsourcing content writing and marketing.

1. SAVE TIME creating content

Three ways you save time and up↑ your time management:

1. You don’t have to spend time researching and writing content. When you outsource your content, you can hand off the research, writing, and editing to a team of experienced professionals. This frees up your time to focus on other aspects of your business, such as sales, marketing, or customer service.
2. You don’t have to worry about managing a content marketing team. Nice, eh? When you outsource, you don’t have to worry about hiring, training, and managing a team of writers and editors. The outsourcing company will take care of all of this for you.  Just like magic!
3. You can get content produced quickly. Outsourcing companies have a team of writers and editors ready to start working on your content as soon as you place an order. This means you can get high-quality content produced quickly without having to wait for your in-house team to be available.  Here’s an article about “How Successful CEOs Spend Their Time.”

2. Save money on staffing

Did you know it costs—on average—about $4,000 USD to hire an employee? Outsourcing is insanely more cost-effective than hiring a full-time writer or editor because:

1. You don’t have to pay for benefits. When you hire a full-time writer or editor, you must pay their salary, benefits, and taxes.
2. You don’t have to pay for office space. When you hire a full-time writer or editor, you must provide them with office space.
3. You don’t have to pay for training. When you hire a full-time writer or editor, you must train them on your company’s content marketing strategy. When you outsource your content marketing, the outsourcing company will already have a team of experienced writers and editors familiar with your industry and your company’s content marketing goals.  Here’s an article about “The Costs of Hiring a New Employee.”

3. Access to expert content writers

Writers and editors can help you create high-quality content to engage your audience and achieve your business goals.

You get:

1. High-quality content. When you outsource your content marketing to a team of experienced writers, you can be confident that your content will be high quality and error-free. This is because expert writers have the skills and experience to research your topic thoroughly, write clearly and engagingly, and edit their work for accuracy and clarity.
2. Engaging content. Expert writers know how to write content that will engage your audience and keep them reading. They will use clever writing techniques to keep your audience’s attention, such as storytelling, humor, and strong visuals.
3. On-target content. Expert writers will take the time to understand your business and your target audience so that they can create content that is relevant and useful to them.
4. BONUS: Write with your style guide in mind.  What is a “style guide?”… it’s the basic rules you and your company/brand follow.  For example: do you prefer the Oxford comma? (I’m old school, and I DO!)

4. Stretch your ROI with increased reach

Reach a wider audience by publishing your content on all channels, including your website, social media, and industry publications.

1. Your website. This will help you attract new visitors to your website and keep them coming back for more.
2. Social media. Outsourcing content marketing can also help you reach a broader audience on social media. When your content is published on social media, it will be seen by a wider audience of potential customers.
3. Industry publications. Outsourcing content marketing can also help you get your content published in industry publications. This is a great way to reach a wider audience of potential customers already interested in your industry.
4. BONUS: repurpose your content!
   1. Create a YouTube video.
   2. Slide-share.
   3. Compile into an eBook.
   4. Extract Quotes and make memes.
   5. Podcast episodes.
   6. Use user-generated comments from your content.
   7. Info-graphics.
   8. Cross-post content into your other posts.
   9. Recap a funny story or piggy-back on current events.

5. Improved SEO by creating evergreen content

Improve your website’s SEO by creating high-quality content relevant to your target audience and optimized for search engines.  What is evergreen content?

Tips for creating evergreen content:

1. Focus on long-term value. When creating evergreen content, focus on creating content that will be valuable to your target audience for an extended time (or millennia in internet years!)
2. Do your research. Make sure you do your research before you start writing your content. This will help you ensure that your content is accurate and informative.
3. Write in a clear and concise style. Your content should be easy to read and understand. Avoid using jargon or technical terms that your target audience may not understand.
4. Use visuals. Visuals, such as images, info-graphics, and videos, can help to make your content more engaging and informative.
5. Promote your content. Once you’ve created your evergreen content, promote it so people can find it. There are various ways to promote your content, including social media, email marketing, and paid advertising.

Following these tips, you can find a good content writing outsourcing company to help you achieve your business goals.

Contact me to get started on your content writing today.