So, it’s 4:31am… I was lying in bed thinking about a question one of my “Get Clients NOW” teleclass attendees asked, “how can I increase traffic to my website?”
Easy. Write articles. Here’s how:
- Write when you are inspired. it’s 4:35 am and I’m at the keyboard. If I don’t “lay this down” now – it’ll be gone when I get up at 6:30. Writing shouldn’t be hard. For me, my best creations come between 5 and 7am. (so I’m a little early today)
- Tell’em “How-To” do it! I love how-to articles! You can tell a reader step-by-step how to do anything.What expertise do you have to share? Turn what you know into an interesting how-to article. Examples: “How Dancing Will Grab Womens Attention,” “How to Find the Best Vehicle for Your Lifestyle,” and “How to Overcome the Fear of Rejection.”
- Use real life examples. I know many of us are solo professionals, consultants, coaches, etc. and feel strange writing about our clients, BUT where else can you get a real life solution to your readers problem?Keep in mind:
- Perfectionism and procrastination will keep you from writing. Sometimes good enough is just… good enough!
- Offer good useable information – not just fluff. And get to the point already! Reading online is hard enough, let alone trying to reach something that holds my interest.
- Keep your articles to 300-500 words in length. AND forget about all the grammar and usage fluff you learned in school.Writing for the web is a whole different animal. Your style must be conversational. Like your best friend is sitting next to you. Write like you talk so people will know, like, and trust you. Keep sentences 10 words or less.
- Direct response article writing. Your ultimate goal is for the reader to respond immediately to your article. Click on the link in the resource box and go to our website. Period. Think about this: Guthy Renker, direct response advertising on late night tv.
- Make sure your website is in check. There is nothing worse than having a curious prospect click to respond and the link is outdated or broken.
Action Steps:
- What would it take to write an article regularly? Make it happen.
- What info of value will I provide?
- What support systems do I need in place?
It doesn’t have to be highly complex or profound – just do it! Make it happen!
Donna Payne is the Chief Web Goddess of The Web Coach.net a web development, coaching and marketing firm, and is known as the gal to call when you’re feeling overwhelmed. Learn Money & Time Saving Techniques that everyone should know when working with a web designer or building a website yourself. Download your FREE “Quick-Start Web workbook” and accompanying MP3 at http://thewebcoach.net “Know PAYNE – Know GAIN!”