Is Your SEO Service Provider Compliant with the Dreaded Google Penguin & Panda Updates?
Introduction Most people think of cute animals when they hear the words “Penguin” and “Panda” but for many search engine optimization service providers, these two words are to be feared. Google’s Penguin and Panda are algorithm updates that play separate roles in...It’s Coming – Google Mobile Cue Update to Kill Rankings of NON-Mobile Friendly Websites
According to the Google Webmaster Central BLOG – Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search...Ribbon Cutting Ceremony
As you know, I’ve been in my home office for over 10 years. And, as entrepreneurs, we all work hard, sacrifice, stretch, and grow into becoming better business owners. So… I’ve finally taken the daring leap. The plunge. I have moved my business...Hiring an Online Marketing Agency: Qualities to Avoid & Look For
To give your business a solid online presence, you need the help of an online marketing agency. Research shows that in 91% of small businesses, the CEO also serves as the primary marketer. Playing double roles doesn’t come as a surprise as 96% of these businesses have a staff of five or fewer.
Unfortunately, business owners and managers like you simply do not have enough time to dabble and experiment online.
The core business – be it a bakery, carwash, dental clinic, or restaurant – needs you. You need to be running operations. Trying to learn the technical aspects of online marketing and sacrificing time for the business is not worth it.
So why burden yourself when you can leave the technical stuff to an agency, right? Correct!
Naked Truth: How a Website Audit Reveals 3 Critical Business Risks
Your website is the core of your online marketing strategy. SEO, PPC, social media optimization — all these direct traffic back to your site. A faulty website can flush all your efforts down the drain. An audit followed by an appropriate action, on the other hand, prevents that from happening. An audit is needed to find faults in your site so they can be corrected.
Google Update July 24, 2014: Pigeon
As you may know, Google has had a major algorithm update for local search and some of you may have seen huge changes in your rankings. We are not going into the details of the Pigeon update because there is plenty of information on the web already. The purpose of this...Overcome the Challenges of Brand Building through Content Marketing
Content marketing is a great way to build your brand online. With the right kind of content, you can build and optimize your brand on the Internet so that it brings more traffic to your website and more sales to your business. More importantly, it can improve...