by Donna Payne | Sep 16, 2008 | Articles, Building Your Brand
1. Where’s the hole? 2. What’s missing here? 3. What topic has been ignored? 4. How can I disrupt industry standards? 5. How could I deliver unmatched value? 6. What could I rearrange to make my mark? 7. What’s the one area nobody has tackled yet? 8. What NEW category...
by Donna Payne | Sep 16, 2008 | Articles, ezine marketing
1. Make it quick. The speed of the response IS the response. And the medium IS the message. So, even if you don’t have the answer to a question or a problem right away, you can always drop a quick, one-line email that says, “Thanks for letting me know. I’m on it. Call...
by Donna Payne | Aug 27, 2008 | Articles, Uncategorized
Marketing your 7 tips articles gives you a great deal of reach and leverage on the internet. But two questions arise – how do you write enough and then what do you do with them? Creating your 7 tips articles There’s really just 3 simple steps involved. 1....
by Donna Payne | Aug 26, 2008 | Articles, Marketing, Web design
Ok, so I’m going to say this OUTLOUD. Not only does this stop sign simply state the obvious – we also need our websites to do the same. My outloud point is: keep it simple, don’t muck up a good thing with a lot of unnecessary schtuff… watch...
by Donna Payne | Aug 24, 2008 | Articles, Marketing, Web design
What is the one action you want your visitor to take? This is how to ensure success: Ask them to _____. Tell them how to _____. Show them how to _____. Free irresistible offer. 90% of most visitors don’t buy the first time, so you MUST capture their email...
by Donna Payne | Aug 24, 2008 | Articles, Because you should, Getting Traffic to Your Website, Marketing, Web design
You could argue that free is bad: That free gives no value. That free wastes people’s time. That free is setting your business up for failure. Or you could argue that free is good: That free DOES give value. That free captures attention. That free brings customers...
