by Donna Payne | Jan 27, 2008 | Articles, copy writing, Web design
Don’t fill your web site with a lot of high-tech clutter. Your visitors will miss your whole sales message and bail. Don’t use unnecessary words or phrases. Sentences should be no longer than 10 words. You only have so much time to get your visitor’s...
by Donna Payne | Jan 16, 2008 | Articles
What The !@#$ is a… Single Point of Entry? When you were a kid (for me that was last week) and you played board games, do you remember the “GO” or “start here” position? ie. Monopoly, CandyLand, etc. You knew exactly what to do,...
by Donna Payne | Oct 4, 2007 | Articles, Marketing
Ok, so you’re a service type professional. You’re always thinking about how to fill your pipeline. My pipeline has traditionally been filled by online marketing, but now I want to reach out to my local community.Yesterday I was reading the Sunday paper...
by Donna Payne | Apr 16, 2007 | Articles, Building Your Brand, copy writing, Marketing, Uncategorized
Not quite sure what your brand is? You will when you read this blog post about “POP! How to Stand Out in Any Crowd”
by Donna Payne | Apr 7, 2007 | Articles, Web design
Last Sunday at church a prominent building contractor approached me and asked quite innocently, “What do you charge to build a web site?”I cocked my left eyebrow, looked him square in the eye and asked, “what would you charge to build a house?”...
by Donna Payne | Jul 17, 2006 | Articles, Getting Traffic to Your Website, Marketing
This week I’m adding the final touches to my Yellow Pages (YP) ad. Let me share my experience in this process with 12 tips for you to use. DON’T follow the advice of the YP sales rep about what to put in your ad. The sales rep is NOT a sales copywriter! Their main...
