Are you looking to get more out of your SEO efforts? Of course, you are! Everyone is. It’s the Holy Grail of businesses on the internet.  Search engine optimization (SEO) is a powerful tool to help you maximize your connections, expertise, and results.

Whether you’re a small business or an enterprise-level corporation, the right SEO strategy can make all the difference in connecting with potential customers, showing off your knowledge, and increasing conversations and conversions.

In this article, we’ll take a look at why and how great SEO optimization multiplies your efforts so you can make the most out of your game plan.

Connecting with Potential Customers

SEO is all about showing up.  In this instance, it’s about showing up on the first page of Google. And, it’s hella HARD to get there.  Making the decision to be more mindful of SEO and commit to it takes guts. I’m not trying to preach mindset management… no, no way!  But one has to think differently and have the right tools to be successful.  You have to do the work and play the long game.  

Great SEO makes it so much easier to connect with potential customers who are already interested, and most likely ready to buy your service or product. We don’t even have to whip out the credit card anymore, we can just tap to confirm on our iPhones to make a purchase. ApplePay + GooglePay = Ca-Ching! 

And here’s the thing with paid advertising, folks tend to not like having their choices skewed by paid advertisers.  Some feel that people who pay for rankings may not deserve it.  So, instead, they/we/I scroll past all the paid ads and look for the site that naturally (organically) ranks.   (In my opinion, paid search is risky… it’s like throwing money at a problem hoping you’ll miraculously fix it without any work, and it can be an expensive lesson.)

Great SEO Optimization = Showing Off Your Knowledge

Search engine optimization isn’t just about getting found by potential customers; it’s also about showing that you actually know WHAT you’re talking about. That’s what people want.  Someone who knows what they’re doing.  Right?  Using effective keyword research methods (Answer The Public is one of my favs) to discover phrases related to your industry or niche topic, and then write articles/blog posts or update your content with those phrases is just one way to optimize.  (Doing the work!)

Businesses MUST ensure that when someone reaches their website from an organic (or evergreen) search result that their content is high-quality and shows potential buyers that you understand their problem inside-out, backward & forwards, and top to bottom.  It’s all about showing up and sharing the love.  Share what you know. Your customers will LOVE you for it.

Investing in SEO content creation for your digital properties, ie. a website with articles, blog posts, white papers, and social media posts also further demonstrates your company’s vast knowledge (and maybe experience too) regarding more than just your service offerings.

SEO content that is easy and relevant to share could be industry news updates/changes within regulations/regions/markets – which gives you more credibility, not just as an expert in your field, but also as one who keeps an eye on industry trends and developments.

Increasing Conversions & Revenue

The goal of any website should be to convert visitors into leads or sales.  For some, that conversion means signing up for a newsletter or purchasing something directly on the website itself. And oftentimes, that starts by appearing front-and-center on search engine result pages via effective SEO practices.

As mentioned before, organic search results often inspire much more trust among prospective customers than advertisements do, which of course, makes it easier for companies to turn site visitors into paying customers directly from organic searches!

Tools like UberSuggest or SEMrush allow businesses to continually improve upon their existing strategies based on real insights into what works best – without having to continually guess or rely solely on “best practices”.

Conclusion

Great SEO does take time and effort—but these investments pay off big time when you consider how many opportunities there are for your business! So, if you’re wondering if investing in SEO is worth your time: absolutely! Done correctly, it’ll multiply your connections, expertise, and most importantly—your results!

More info:

• Web Coach Tip: Here’s an article from Search Engine Journal, “44 Free Tools to Help You Find What People Search For”
• AnswerThePublic.com https://answerthepublic.com/
• UberSuggest.com  https://UberSuggest.com
• SEMrush https://www.semrush.com/