According to the Google Webmaster Central BLOG –

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

What this really means. If your website does not carry the mobile-friendly label in mobile search results, after April 21, you would have a serious issue on your hands.

If your website has not been properly configured for mobile devices, chances are, it would disappear off the radar of any Google searches performed on mobile devices.

This is not an overreaction—this is real.

When Google sets a date for a major algorithm change or roll-out (and describes the impact as “significant”), you can bet they mean business. Google is determined to display search results that carry the mobile-friendly label at the expense of websites that don’t.

You can test your site here: Google Mobile Friendly Test

If you see RED, contact us right away!

ps. What people are looking for on mobile:

• Business Hours: 54%
• Directions to a local store: 53%
• Business addresses: 50%

You’ll need to be optimized for mobile cue update on or before April 21, 2015. With mobile search surpassing desktop search (and still growing) this means that the majority of traffic will increasingly come from smartphones and tablets. You cannot afford to ignore mobile users. You cannot afford to ignore Google Mobile Cue.

Schedule time to now to make your site mobile friendly.