Let’s dream for a moment. Imagine this…
It’s a glorious sunny day.
Your arse is cradled snugly in the cockpit of your brand new 2015 Corvette Stingray Convertible – with the top down.
Your hand is on the 8-speed gear shift, and your foot on the clutch.
You crank up your fav Spotify classic rock playlist, take one deep breath and you’re ready to pop-it, and rocket…
::: BUT WAIT!!! STOP! :::
You don’t have a driver’s license. What?!
Or insurance. OMG!
Would you be willing to risk legal and financial catastrophe? Oh, H3LL NO!
Risky behavior can also lead to catastrophe for your business.
By not updating your SEO Tools, having an accessible website, or being in compliance with your government, state, and local laws you are partaking in risky business. And, you probably haven’t a clue!
Here’s where you face-palm and say, “My God What Next?”
SEO Optimization
Unfortunately, websites are still being built without metadata! You may as well have folded your money into paper airplanes and chucked them out the window. Or, worse – using “Black Hat” SEO optimization efforts like spamming, keyword stuffing, and cloaking.
Worst case: you won’t be found online or your site will be banned and your competition gets all your customers!
Website Accessibility
Is your site optimized for mobile devices? What about people with disabilities? Is your content organized for the visitor? And don’t forget the over-40 crowd who can’t see a darn thing without our glasses! ( 😉
Worst case: people leave because your site isn’t user-friendly.
FTC Compliance
Privacy, Terms of Use, Disclosures, and Disclaimers, and other notices and laws specific to your industry and state. ie. advertising, alcohol, appliances, automobiles, clothing, finance, funerals, franchises, investments, HR, non-profits, and many more.
Worst case: an inconceivable nightmare of legal hell – this is no joke! Frozen and/or seized assets are very real.
A trained eye can easily tell which websites were built to be pretty – and which are actually built to perform and be compliant.
Don’t settle for Risky Business! FREE Website Audit.
No strings attached. All we need is your website address and email to send you the results. You’ll be glad you did 🙂
(Disclaimer: I’m not a lawyer, nor am I giving any type of legal advice. Please seek counsel from your own attorney who knows about internet marketing, the FTC, FDA, and your state and local laws.)
FREE SEO & Website Audit
No strings attached. All we need is your website address and email to send you the results.