The Folks over at Twitterrati wrote a great, no-nonsense post.  Here’s an excerpt:

Here are some general rules that companies should seriously consider if they’re going to use Twitter:

1. Don’t Be Half-Pregnant: Just like blogging, you either embrace it fully and completely or don’t bother doing it at all. There’s nothing worse than watching a business move into the social media arena, and then do a half-ass job because they haven’t got a plan, the commitment and/or a good understanding of what’s involved.

This means you have to post on a regular basis, find people to follow, and be part of the ongoing conversation. In other words, be a… read the article here

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