I’ve posted resourceful articles from Scott Ginsberg’ blog before… here’s another one:
13 Lessons My Customers Taught Me This Year
When I conduct workshops or training sessions, I like to finish up with a little exercise called “Postcard Commitment.” Here’s how it works:
- First, blank postcards are passed out to all attendees. They are instructed to self-address them.
- Then, they are given five minutes to write on the back ONE THING they learned during the program … that they are committed to practicing in the next six months.
- Next, the music starts. There is no talking. There is no sharing. It’s a private exercise. People are free to write as much or as little as they want.
- When five minutes is up, the music stops. Then, attendees are required to turn in their postcards in the back of the room when the program is complete.
- Finally, I take the postcards back to my office when I get home. I throw them in a box. Six to twelve months later, I pull the box out, stick a stamp on each postcard and mail it back to the attendee. Ultimately, the purpose of the exercise is to provide a check-up on how everyone’s practice is coming along.
It’s a pretty cool activity, even though I can’t exactly take credit for coming up with it. (I totally stole this little exercise from my friends @ Brains on Fire.)
Editors Note: How can you adapt this exercise in your business?
- Biz/Life Coach: ask people what “they are committed to doing in 6 months” when they opt-in via a form on your website. Follow up as Scott did.
- Financial Planner: ask “what’s your financial goal”
- Health Professional: ask about “physical goals”
- Marketing Guru: ask “what do you want your ROI to be”
- Doesn’t matter what you do – you CAN do this too!
Anyway, what’s REALLY cool is when I actually get to READ the postcards. This happened last week… read the full post.
Be EMPOWERED and Share the love! dp