I like to tell customers that their Website can be compared to a car; it requires regular maintenance so that your business runs smoothly. Imagine never changing the oil. Or, Replacing worn-out tires? Wouldn’t get very far, would you?
Unfortunately, website maintenance is frequently forgotten about as a necessary part of doing business online. Without regular maintenance, it’s easy for websites to become outdated or slow down due to technical issues.
As technology advances, website maintenance ensures that content is running optimally, providing visitors with an engaging user experience and allowing businesses to remain competitive in the ever-evolving digital landscape.
In my 26 years as webmaster, I noticed a shift around 2021. Website properties became far more complex, making it necessary (<–I can’t seem to say necessary enough!) for businesses to outsource or delegate tasks such as updating plugins and software, checking for broken links and pages, and optimizing content for SEO. Yes, maintenance CAN include writing for SEO purposes too.
Regular maintenance will help ensure that your site (just like your car) runs optimally and keeps users engaged. In this blog post, we explore 3 reasons why you need a maintenance package to survive online.
An ignored website can cause all sorts of headaches
Hackers can steal customer data, or insert links like p-o-r-n into your navigation! (Hey, we’re adults here, and Yes, I’ve seen it happen.) Website maintenance also helps protect websites from any potential security threats by ensuring that all software is updated regularly with the latest security patches.
Back to those Hackers… Cybercrime is continually on the rise, and with more people doing business online than ever before, maintaining a secure website is ESSENTIAL in order to keep customer data safe and give customers peace of mind when shopping on your site. Honestly, a hack is preventable.
Oh! and having a well-maintained website can also help you stay ahead of the competition by improving functionality, making it easier for customers to find what they’re looking for quickly, and ensuring that content remains up-to-date with the latest trends.
We take on the responsibility of all website maintenance tasks…
…that needs to be done on a regular basis (that your IT Guy is probably not doing) so that your site can run at peak performance without any security breaches or downtime. We use professional tools to stay on top of your website so that your site stays up-to-date with new features and technologies as they’re released so that you can focus on running your business!
Our goal is to improve the overall user experience which will result in increased web traffic and potential leads. You like leads and sales, right?
We alert you to opportunities to improve your website’s ranking
With an SEO audit (Search Engine Optimization) which will review your products and services. Improvements, modifications, or obsolete lines are sometimes overlooked. Sharpen, oil, and streamline your website by having it properly maintained.
All businesses should have a real live person attending to their digital properties. It may seem like an insignificant task that can be put off, but it really is essential to the success of your website. If you’re still reading, I have a feeling you know this is true, and what you need to do.
Take the next step and book 15 minutes. Don’t worry if we run over 15 minutes, it’s ok – what’s important is that we help get you back on track. I know you’re busy, and there’s no time left in the day sometimes… but there’s no excuse for letting your website fall into disrepair either. Ok? I look forward to connecting soon.
Sincerely, your webmaster 🙂